Recognizing value in vehicle lettering

Running a successful business means taking advantage of every opportunity you have and letting nothing go to waste. This means taking stock of your existing resources and minimizing excess costs. If your business operates locally, you can minimize your advertising budget by taking advantage of custom graphics and wraps for your company vehicles. With strong branding and design, your vehicles can double as moving billboards that are informing potential customers of what your business can do for them and how to get in touch.

What should my graphics be telling people?

The name of your business: This should be the largest, clearest piece of your vehicle graphics. Avoid overly stylistic choices and stick to simple, easy-to-read fonts.

Your logo/branding, if separate from the name of your business, should be unique and memorable in a way that is instantly recognizable but specific to your business.

Ways to reach you: Phone number, e-mail address, website or social media handles. Any way your customers can reach you or learn more about your business should be visible and clear. Much like displaying your business’ name, here the primary focus is on clarity and legibility, rather than style.

What you offer: Be direct and let everyone know what you do or what you specialize in. Descriptors like “Residential Heating & Cooling” or “Roofing and Repair” added to your graphics make sure prospective customers know what you do.

Call to Action: Not required, but a message urging engagement helps inspire the first step. Encouraging your audience to “visit our website” or “reach out now for a quote” can help bring your customers to you.

Area of Operation: Local business? Shipping available? Let them know where your services are available to maximize visibility and trust among your local customers.

Different types of graphics for vehicles

Once you have an idea of the message you want to put out, you need to start deciding which types of vehicle graphics work best for your needs and vehicles.

Di-cut vinyl graphics

Di-cut vinyl graphics are the simplest, smallest options. These decals will cover small parts of the vehicle and will be cut specifically into any shape like letters and logos. These decals are cost-effective, versatile, and are perfect for small budgets looking to make a big impression.

Partial-Vehicle Wraps

A partial vehicle wrap will cover a large portion of your vehicle, a middle-ground between a full wrap and di-cut graphics. Partial vehicle wraps usually cover ¼ to ¾ of the vehicle, allowing for more space to show off your brand. They say a picture is worth a thousand words, add a photo to your vehicle and show your customers what you can do!

Full-Vehicle Wraps

The cost per impression of a full vehicle wrap is one of the least expensive forms of advertising and advertises to your target audience.

Success is a Well-executed Concept

Design, budget and overall outcome for vehicle lettering are all things to consider when starting a vehicle lettering project. Choosing what to put on your vehicle depends on what you want out of your vehicle. Are you looking for something basic and DOT compliant or something that attracts potential clients to your business. Working with a professional design team early on can ensure that the vehicle graphics are created specifically with your vehicle and marketing goal.

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